The Wealth Metric Rich People Watch That Isn’t Net Worth

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The Wealth Metric Rich People Watch That Isn’t Net Worth
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Mason Rios, Senior Finance Strategist

Former spreadsheet-obsessed CPA turned everyday finance translator. Mason has worked with solo entrepreneurs and side-hustlers for over a decade and now writes to make budgeting feel less like punishment and more like permission. When he’s not writing, he’s testing out budgeting apps and debunking myths about “frivolous spending.”

Money talks, right? But here’s the twist: it doesn’t always say what you think it does. Let’s break beyond just the zeros in the bank account or the shiny assets parked in your driveway. We’re diving into a lesser-known wealth metric today that the upper echelon quietly respects—Assets Under Use (AUU). Think of this as an insider's peek into what truly matters when gauging financial health. This isn’t about checking off boxes of high net worth club entry requirements; it’s about understanding how those assets are actively adding value to your life.

What Exactly Are Assets Under Use?

Before rolling up your sleeves and getting into the calculations, let’s demystify the term—Assets Under Use. Simply put, AUU measures the value of assets that are actually being utilized to generate income, provide utility, or otherwise enhance your life. It’s about how efficiently you’re putting your resources to work. For instance, rather than owning a vacation home that sits empty most of the year, converting that property into a rental could increase its AUU score.

The Philosophy Behind AUU

I met a well-heeled investor once—a charming, silver-haired gentleman—who stated, "It’s folks who know how to use their assets that stay rich, not those who merely hoard them." There's some weight in that, isn’t there? Wealth isn’t just about growing a pile high enough to sit on but rather ensuring each unit has a purpose, a mission, an edge.

The Limitations of Net Worth

Let’s be honest—Net Worth is the flashy, headline-grabbing number everyone loves to bandy about. The problem? It’s a rather static snapshot. It tells you how much you own after all your debts are cleared, yes, but doesn’t dive into the dynamics of those figures.

  • Stagnant Wealth: Assets like high-end art or luxury property can inflate net worth but, if they lie dormant, they can become financial deadweight.

  • Market Volatility: Fluctuations in asset value make net worth a rather shaky metric, impacted by market whims rather than utilization prowess.

  • Overlooking Cash Flow: Net worth does not account for how well you can generate a steady income from your assets, which is often more crucial for long-term financial stability.

Why High-Net-Worth Individuals (HNWIs) Focus on AUU

The rich understand that an asset without utility is like a tool you never use—nice to have, but not helping you hammer any nails. Here’s why AUU hits home for them:

  • Revenue Generation: By focusing on AUU, HNWIs ensure their assets generate cash flow, thereby reinforcing their financial ecosystem.

  • Resource Utilization: It prompts a reevaluation of idle assets, encouraging reinvestment or repurposing for better returns.

  • Risk Management: Diversified asset use spreads risk—a relied-on strategy for maintaining long-term wealth.

Let me paint the picture clearer with a story. A client, overwhelmed by the sheer volume of properties he amassed but hardly ever utilized, once sought my counsel. After a candid AUU audit, we converted several into student housing complexes and vacay rentals. His net worth didn’t just swell—it became active, lively.

Calculating Your AUU: A Step-by-Step Guide

Time to get practical. How do you quantify AUU? It might sound complex, but bear with me—it’s simpler than you think.

Step 1: List Your Assets

Begin by jotting down all assets you own—properties, stocks, bonds, businesses, even high-value personal items like yachts or those collectible ‘60s Mustangs.

Step 2: Assess Their Functionality

For each, ask yourself: Is it actively generating income or enhancing my lifestyle? What’s its utility value?

Step 3: Calculate Revenue Streams

Tally up the annual revenue each asset produces. Rental income, dividends, intellectual property royalties—all count.

Step 4: Deduce Operational Costs

Subtract any expenses associated with maintaining or operating those assets. You want a net utility value.

Step 5: Establish Your AUU

The result? A clearer picture of what percentage of your net worth is genuinely working for you, not just lounging around.

Engage in this exercise with candor; it’s not about berating yourself for having idle assets but celebrating the potential to optimize them.

Strategies to Enhance AUU

Ready to see your wealth in action? Let’s strategize a bit. Enhancing AUU is about making smart, intelligent choices. Here’s how:

Diversify and Reinvest

Are there assets you seldom use? Consider reinvesting them into markets or ventures that promise higher returns.

Leverage Technology

Insert modern tech solutions where possible—think property management apps or platforms like Airbnb to monetize unused spaces.

Collaborate and Network

Discuss alternative uses with peers or financial advisors. Someone else's experiences can offer fresh insights into potential asset utilizations.

Regular Review

Conduct frequent assessments to ensure your AUU stays relevant and reflective of your current lifestyle needs.

Real-World Examples of AUU in Action

Concepts can often feel ephemeral without concrete examples, right? Let me ground this for you with some scenarios.

The Unused Real Estate

Karen, an executive with more beachfront property than she could ever visit, felt inspired after an AUU chat. She turned to short-term vacation listings, increasing her annual income remarkably.

Art as Collateral

Jonathan, an art enthusiast, couldn't part with his collection but required capital for his startup. He learned about art-backed loans, making his paintings work inexhaustibly for him.

Vehicle Fleets for Business

Walter owned an assortment of luxury cars. By leasing them out for events and advertising gigs, he turned those depreciating assets into a lucrative side hustle.

4 Smart Moves to Boost Your AUU

Now, for those eager to optimize AUU right away with actionable steps:

  • Shift Perspective: Think of assets not just in terms of ownership, but functionality. Ask yourself, “What’s this doing for me?”

  • Explore Dual Purposes: Find creative ways for assets to serve dual functions, like combining business with retail spaces.

  • Downsize Intelligently: Don’t hesitate to offload assets that no longer fit your strategy—reposition and reinvest consciously.

  • Innovate Asset Use: Assess technological advancements to maximize utility—be it via digital platforms or smarter asset conversions.

Embracing the Future: Wealth Beyond Worth

Financial well-being is more than a tally of possessions and savings—it’s a living, breathing reflection of how those assets enrich daily life. In essence, Assets Under Use go beyond figures. They reveal opportunities to redefine wealth, inspire purposeful ownership, and, ultimately, urge us to harmonize resources with lifestyle.

Take a minute to reevaluate your financial portfolio in the lens of AUU. Infuse life and value into it. When the conversation turns to wealth, let’s talk about how well you’ve put it to use, not just how much you can flaunt.

Welcome to the future of wealth management. It’s not just about being rich; it’s about being smartly resourceful. And isn't that what true wealth should embody?

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